Michael and Kristel–we believe fiercely in the power of plants, in the possibility of a healthier world, and in each other.
A powerhouse couple with health, energy, and creativity to burn, Michael and Kristel are the visionaries and reality-makers behind Your Super – one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022.
But theirs is no ordinary love story. Michael was just 24 when he was diagnosed with cancer. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. They developed organic superfood and plant protein mixes to help boost Michael's immunity and overall health.
Their success inspired them to create Your Super, with a mission to improve people’s health with the power of plants.
From humble beginnings in Amsterdam, the company quickly spread across six continents, 60+ countries and was named the fastest growing Food & Beverage company in 2021 by Inc. Magazine. With headquarters in the U.S., Your Super has helped millions of people to change their lifestyle and feel better with the power of plants.
Along with their expertise in plant-based health, Michael and Kristel are business-savvy entrepreneurs and sought-after industry leaders, speakers, authors, and e-commerce experts. Media sweethearts, their story has been shared around the world with features in Forbes, TEDx, Inc., Cheddar TV, Good Day L.A., and The Doctors.
They recently published their newest book Your Super Life and have welcomed their first mini plant lover Leo to the family. You can keep up with them on the top-ranking Your Super Life Podcast, their site kristelandmichael.com, and on social @kristelandmichael.
Your Super is more than a product. It is a vision shared by two individuals – Michael and Kristel – who believe fiercely in plants, in the possibility of a healthier world, and in each other.